Mango invests in market analytics and data monitoring start-up

Mango StartUp Studio, the fashion start-up accelerator created by the retailer, has today announced its investment in Flipflow, a start-up for market analytics, price monitoring and real-time stock control in different marketplaces.

The investment sees the Mango provide support to Flipflow through a convertible equity loan. With Flipflow's entry into an accelerator programme, the entrepreneurs will learn first-hand how the retailer operates and will be able to scale their business model.

As part of the programme, the Flipflow team will receive advice and mentoring sessions from Mango experts, collaborating with them to create new functionalities and raise the value proposition of their technology project.

Mango StartUp Studio was created in collaboration with the IESE Business School back in April 2022. The project has a budget of €3 million and includes the participation of more than 50 companies.

To date, this is the sixth investment Mango StartUp Studio has made including companies such as Union Avatars, a technology start-up for digital identity and the development of avatars in different styles, and Ziknes, a 3D printing start-up for architectural and design components using sustainable materials.

Flipflow was founded in Valencia in 2021 with the mission to offer brands, manufacturers and distributors in the retail sector a dashboard and an accurate, real-time image of the status of their products, competitors and categories in different marketplaces globally.