LVMH makes its Liverpool ONE debut with Tag Heuer luxury boutique

LVMH is debuting in Liverpool with its latest Tag Heuer and David M Robinson (DMR) joint concept boutique at Liverpool ONE shopping centre.

Grosvenor announced that the luxury jewellery retailer, DMR, is set to launch its third store in Liverpool ONE. The 3,600 sq ft boutique is in partnership with the Swiss watch brand, TAG Heuer, marking LVMH’s first partnership in the city.

DMR Managing Director, John Robinson, said: "We are delighted to be opening our third luxury showroom concept in Liverpool, the very city where our brand journey began. We have enjoyed a long-standing relationship with both TAG Heuer, one of Switzerland’s most exciting brands, and Liverpool ONE, where we have operated for 15 years. To further evolve our relationship with both, is very rewarding."

Set to open this October, the new Tag Heuer store will join DMR’s OMEGA boutique and its recently revamped Rolex flagship on South John Street.

The store, which largest of its kind in the country, will feature a private luxury lounge and bar and a traditional boutique space. This is DMR’s latest commitment to Liverpool ONE, which it has operated at since 2008, after seeing strong sales at the shopping destination.

Rob Deacon, Senior Asset Manager at Grosvenor, commented: "The opening of the TAG Heuer boutique marks a milestone moment for both DMR and Liverpool ONE, as we welcome a new store debut to the city.

"As one of our original tenants from 15 years ago, it has been an absolute delight working alongside David M Robinson and playing a role in the success story of the brand. Its impressive growth, especially over recent years, is a huge testament to the family-owned business, as well as the relationships Liverpool ONE always seeks to cultivate."

This news follows Liverpool ONE’s record-breaking footfall due to Eurovision 2023. During the week of the semi-finals and final, footfall increased by 31.5% year-on-year. CACI, the consumer and location intelligence specialist, calculated an additional £19.9 million of consumer spending as a direct consequence.

Liverpool ONE recently welcomed a pop-up with the innovative Swiss running brand On as well as a new Sweaty Betty store. In addition, earlier this year, the parent brand of Hollister and Co. and Gilly Hicks, Abercrombie & Fitch Co., showed a vote of confidence in Liverpool ONE by opening a new concept store at the destination.