Lululemon partners Michelle Yeoh and ‘Wing Chun’ dancers for Year of the Dragon

Lululemon is getting ready to celebrate the Year of the Dragon and the arrival of spring with special edition product and new campaign featuring Academy Award-winning actress Michelle Yeoh and a cast of dancers from the theatrical dance, ‘Wing Chun’. 

The 25-piece capsule collection includes yoga, training and casual apparel for men and women, as well as accessories and footwear. It is now available at Lululemon’s flagship store at 187-191 Regent Street in London.

For the campaign, Yeoh performs in a short film called ‘Be Spring’ alongside eight dancers from the Shenzhen Opera and Dance Theatre. The film celebrates spring as the "season of rebirth and new beginnings", and artistically explores the concept of wellbeing. The film also introduces pieces from Lululemon’s new special edition collection.

Lynn Cheah, Vice President of Brand Marketing & Community at Lululemon China, said: "At Lululemon, we believe that everyone has the right to be well, and we are committed to the advocacy of wellbeing. This new year, we wanted to explore wellbeing through the lens of eastern culture – our essence, our energy and our spirit.

"Presented through the juxtaposition of Chinese martial arts – in this case Wing Chun  – and dance, ‘Be Spring’ is a celebration of spring, and an invitation to find balance and your own eternal spring.

It is an honour and a pleasure to have both Michelle Yeoh and dancers from the theatrical dance ‘Wing Chun’ join us in realising this film. Through their movements, they truly demonstrate both the power of martial arts and the grace of dance."

Michelle Yeoh added: "I’m delighted to be partnering with Lululemon. Sports have always been an important element of my life, and I am committed to encouraging more people to benefit from sports and find balance in their own lives.

"Wing Chun holds a special place in my heart. Back in 1994, I starred in the movie ‘Wing Chun’, and 30 years later I’m honoured to have the opportunity to collaborate with these professional dancers to reinterpret Wing Chun through the short film ‘Be Spring’. This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower."

Chinese New Year is celebrated on 10 February 2024, so the launch of the new Lululemon campaign and product range is perfectly timed to fit with the lunar calendar.