Luca Faloni to open third London store on Chelsea’s King’s Road

Italian menswear brand Luca Faloni is to open a new 4,500 sq ft London flagship store at 44 King’s Road in October 2023, adding to its existing stores at 107-108  Marylebone High Street and 192 Piccadilly in London’s West End.

With other stores also in Milan, Munich, Stockholm, Miami and New York, a ninth Luca Faloni store – in a two-storey townhouse – will be added in Zurich, Switzerland, in early 2024.

Despite e-commerce representing the main distribution channel for the direct-to-consumer brand, the continued retail expansion emphasises Luca Faloni’s omnichannel strategy, with bricks-and-mortar retail an essential tool in offering its customers a comprehensive personal experience.

The Luca Faloni Marylebone store

Luca Faloni, who founded the brand of the same name in 2014, said: “Chelsea is a major shopping destination and an important hub for the local community and international tourists in London, we look forward to launching our flagship store on the iconic King’s Road.

“Zurich instead will help us strengthen our presence in Central Europe. Our product range matches the Swiss appreciation for high quality and will accompany local customers and tourists in style for their alpine and other leisure retreats.”