London Fashion Week unveils provisional SS21 schedule
London Fashion Week has unveiled the provisional schedule for next month's hybrid physical and digital gender neutral event with highlights including Burberry, Erdem and Victoria Beckham.
The event will take place from 17-22 September with digital events hosted on the JOOR platform and physical events carried out in accordance with Government social distancing guidelines.
Those designers showing both in physical and digital format include:
Bethany Williams, Bora Asku, Burberry, David Koma, Emilia Wickstead, Emilio de la Morena, Erdem, Eudon Choi, Feng Chen Wang, Halpern, Margaret Howell, Mark Fast, Osman Yousefzada, paria/FARZANEH, Paul Costelloe, Preen by Thornton Bregazzi, PRONOUNCE, Richard Malone, Supriya Lele, Temperley London, Victoria Beckham
Designers/brands showing in digital only format include:
16Arlington, 1X1 Studio, 8ON8, Accidental Cutting, Ahluwalia, Alexander White, Art School, Bianca Saunders, British GQ, Charlotte Knowles, Choose Love, Constanca Entrudo, DANSHAN, Edeline Lee, Edward Crutchley, EFTYCHIA, Evening Standard, Fashion Zoo, gu_de, Hill and Friends, Hillier Bartley, Jamie Wei Huang, JD.com, INC, JOOR, JORDANLUCA, Kaushik Valendra, KIKIITO, LAVAZZA, Luna Del Pinal, Lupe Gajardo, LYPH, Marques ' Almeida, MARRKNULL, Matty Bovan, MAXXIJ, Mercedes-Benz, Misa Harada, MTV, Natasha Zinko x DUOLtd, On|Off Presents..., Otiumberg, palmer//harding, Phoebe English, QASIMI, RÆBURN, Richard Quinn, RIXO, ROBYN LYNCH, ROKER, SONIA CARRASCO, Stephen Jones, Susan Fang, Tiger of Sweden, TISCAR ESPADAS, TOGA, TONI&GUY, Typical Freaks, UNDERAGE, Vinti Andrews, Xander Zhou
Designers showing in physical only format include:
Amanda Wakeley, Roksanda, Sharon Wauchob, Simone Rocha, University of Westminster Menswear
The British Fashion Council was forced to cancel London Fashion Week Men's in June and replace it with an online-only gender neutral showcase that sought to engage both the trade and general public with cultural events and talks, as well as designer showcases.
Now the easing of Government restrictions mean that physical shows are able to go ahead, with some expected to take place outside.
The COVID-19 pandemic has led to the cancellation of trade shows globally with shows such as Pure, Scoop and Pitti not taking place until January or February. The major fashion weeks are all incorporating a digital element as buyers are expected to limit their travel at least until the new year.