LK Bennett prepares for the races as official sponsor of Ascot Racecourse

British womenswear brand LK Bennett is set to partner up with Ascot Racecourse once again, signing a deal to become an official sponsor for the next three years.

The two brands synonymous with British elegance have already collaborated on two previous successful collections of ready-to-wear and footwear, so the sponsorship comes as a natural progression for the pair.

Felicity Barnard, Commercial Director at Ascot Racecourse, commented: "This progression in partnership between Ascot and LK Bennett marks an exciting future for both quintessentially British brands.

"We are looking forward to working in collaboration to amplify the fashion associated with Ascot Racedays and Royal Ascot through interactive experiences, content and of course, LK Bennett’s highly anticipated collections launching in spring and autumn 2023."

Exciting activations will include the Royal Ascot x LK Bennett fashion experience at the racecourse for the Royal Meeting, a year-round boutique at Ascot, from 20 to 24 June. This will showcase the third Royal Ascot collection by LK Bennett, which launched in early March.

The Autumn/Winter collection is launching for the Jumps Season alongside the official Royal Ascot x LK Bennett collection for SS23. Both seasonal collections include clothing, handbags and footwear.

Darren Topp, CEO of LK Bennett, added: "We’re delighted to extend our partnership with Ascot to sponsorship and develop exciting opportunities for the brand and our wonderful customers. We look forward to working closely with the Ascot team over the coming year."