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Liverpool business leaders launch campaign to “support local” amid Tier 3 lockdown

Tom Bottomley
23 October 2020

Led by the Liverpool ONE shopping centre, Liverpool’s business leaders have today launched a new “Help Campaign” – calling on businesses and local people to help each other by supporting local retailers, restaurants and cafés.

The call comes after Liverpool City Region was moved to lockdown tier three to help fight the pandemic. While there may be restrictions in place, Liverpool and its businesses remain open.

Along with Liverpool ONE, Liverpool BID, Visit Liverpool and Marketing Liverpool are all backing the campaign to “support local.”

Chris Brown, Director of Marketing Liverpool, said: “This is not about asking for financial support from the local, regional or national governments. This is about bringing the Liverpool City Region together to ensure everyone stands side-by-side to face and beat the impact of the pandemic.

“We are calling on everyone in Liverpool to help one another. To paraphrase The Beatles, Liverpool will get by with a little help from its friends.”

The "Help Campaign” has five key messages, including observing all safety guidelines such as regular handwashing, social distancing and the rule of six, supporting Liverpool’s hospitality and retail sectors by eating and shopping locally, and keeping in contact with friends and neighbours who may need support, but can also provide it.

Donna Howitt, Marketing and Communications Director at Liverpool ONE, commented: “Liverpool has a rich history of coming together to triumph in the face of adversity. Its strength of character has carried it through difficult times before and is the key to ensuring the city once again thrives. At the heart of its character are the people of the Liverpool City Region. Now more than ever they need to unite to see one another through to better times.”

Social media hashtags have been launched to support the campaign, #Liverpoolisopen and #withalittlehelpfrommyfriends - aiming to help to unify the city’s collective response and sense of standing together.

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