LFW: Jigsaw's "see now, buy now" A line

Jigsaw is already at the higher end of the high street, but three seasons ago it launched its A line, a capsule collection that sits in the "bridge" space - that area that spans the high street and designer brands. This season Jigsaw decided it was time to present it at London Fashion Week alongside the best of British design - and it certainly held its own.

Furthermore, like Burberry, Henry Holland and other fashion innovators, Jigsaw went "see now, buy now" - literally - it showed AW16 and made it available to watch and buy via Facebook and online the moment the show began. It is also available in five stores, including The Shop at Bluebird, the Chelsea high-end multi-brand boutique that is part of the Jigsaw family and which provided the backdrop for yesterday's catwalk show.

To the strains of a 12-piece all-female orchestra eight models showcased 16 looks from A line which came in a sedate autumnal palette of black, camel, russet and grey with a shot of colour delivered via a deep orange employed in a wave print on a tie-neck silk dress and a standout slim wool overcoat.

This collection has modern work and weekend wear nailed with a few chic evening options too - all of which offered various styling options. A cosy grey roll-neck made from Welsh cashmere was layered over an Italian viscose and cotton over-sized shirt and paired with flowing pants, while the camel version was teamed with a midi skirt and ankle boots equally successfully. (Note the emphasis on the origin of the fabrics here; this collection comes at a higher price point than Jigsaw's mainline but without question it's of higher quality too.)

Perhaps the most successful aspect of this collection was the outerwear. A cosy russet shearling was shown with a grey sweater and flowing black pants but could just as easily elevate a pair of jeans for a chic Autumn weekend look and a grey shearling flight jacket looks set to be a winning piece that could be worn with everything - just as well as, if you bought it, you would want to wear it all the time.

For a more dramatic look there was a glossy cowhide coat, which offered as much shine as the models faces, which took the dewy beauty trend to the extreme. And what at first appeared to a classic stone mac came with a surprise, the back is entirely black.

Now for those prices. Yes, they are higher but they are not unfair given the careful construction, considered details and the high quality of the fabrics - the shearling on that winner of a flight jacket was sourced from a tannery in Valencia for instance, so the £1,200 price tag seems justified. The standout orange coat comes in at £450 (which, for a catwalk-worthy overcoat feels, like a bargain) while the chunky roll-neck cashmere comes in at £295.

All designed in-house by the British retailer, which was a pioneer of the "premium high street" when it launched in 1972, this collection should please Jigsaw's loyal customer, but it should also encourage women - who were perhaps going elsewhere for more directional or high end looks - to pay the brand a visit.