Leem to open its first European store at Westfield London

International womenswear brand Leem is opening its first store in the UK at Westfield White City in London on 6 December 2023, described as a “one year pop-up”.

The 1,900 sq ft store will carry Leem’s sleek wardrobe staples, including its light knits and tailored maxi dresses with exaggerated sleeves, contrasting pops of colour, cut-out details and statement prints.

Leem, which has stores in Dubai, Riyadh, Jeddah and Manama in the Middle East, initially launched in the UK exclusively online with Selfridges in April 2022, before this upcoming expansion into a physical retail space.

Miles Young, Managing Director of Leem, said: “Our global expansion journey reaches an exciting new milestone with the unveiling of our first Leem store in the UK, strategically located in the heart of Westfield London. This marks a pivotal moment for our brand as we introduce a contemporary perspective on timeless, modest fashion to a wider audience.

“Our new 1,900 sq ft pop-up store has been uniquely designed to provide the most luxurious shopping experience, reflecting our commitment to offering the very best to our customers.”

The design aesthetic throughout the store is inspired by the brand's core style; sleek lines, a tonal colour palette and impactful moments of print and texture.

Separated into three distinct areas, customers are welcomed by bold floor to ceiling campaign images, a combination of floating rails and freestanding gondola displays along with inviting modern seating areas.

The Westfield White City store will launch with an official grand opening on Wednesday 6 December 2023.