Lee Jeans opens its first 3D virtual store
Lee Jeans has opened its first virtual store, offering shoppers the opportunity to shop its Europe flagship and explore the For A World That Works (FWTW) sustainability platform.
The virtual store invites consumers to navigate its interactive three-dimensional retail space, browsing items in a digital store setting before seamlessly adding them to their shopping cart. Through its digital interface, shoppers can visit from the street, enter the store and browse through its offerings including menswear, womenswear and the upscale Lee 101 collection.
The store includes a host of interactive features including green screen videos, pop-ups and clickable items including a clickable Buddy Lee doll, the brand’s historical mascot, which opens to the story of the brand’s history. At the back of the store, shoppers can head upstairs and explore the showroom featuring the brand’s sustainability platform.
Product offerings will mirror online availability, featuring three key fits for men (the West, Daren and Rider) and three key fits for women (the Carol, Stella A-Line and Scarlett High). The denim tables also allows users to further browse and explore all the fits using the "Discover your Natural Fit" function.
The immersive experience is one of Lee's initiatives designed to reduce the impact on people and planet. The virtual store can be accessed through the brand's website and social channels.