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LaDuca quick-steps into debut UK store in Covent Garden

Tom Bottomley
17 July 2019

The Mercers’ Company has just announced the signing of renowned New York dance shoe brand LaDuca for its European flagship store at 37 Drury Lane, Covent Garden.

The brand’s 1,588 sq ft new store has been personally designed by dancer and brand founder, Phil LaDuca, and “will reflect the charm and heritage, combined with the theatrical flair that the store in New York is known for.”

LaDuca commented: “We have been providing shoes for the West End for several years and I am very excited to finally be a part of Covent Garden. The location is renowned for its exceptional theatre district and our new international home on Drury Lane is a stone’s throw away from the hustle and bustle of the industry.”

Handmade in Italy using the finest Italian leather, LaDuca is the footwear brand used in theatre, film, television, and concerts. The new Drury Lane location will feature "Full on Custom show" stage shoes, the must-have style for the Spice Girls, Hugh Jackman and West End shows such as Kinky Boots and Wicked.

Simon Taylor, property director at The Mercers’ Company, adds: “The brand’s flagship UK store will join the vibrant community of connecting streets in and around Covent Garden and we are sure the brand will be well received amongst the theatre and dance lovers of London and beyond.”

The news follows the recent announcement that Russell & Bromley is relocating to 107 Long Acre, opposite Covent Garden tube station. Iconic clothing and dancewear brand, Pineapple, has also recently relocated its UK flagship store to a more prominent position at 8 Mercer Walk, marking the 40th anniversary of the legendary Pineapple Dance Studios.

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