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Klarna unveils campaign championing inclusivity in fashion with Tan France

Lauretta Roberts
12 October 2020

Klarna has today unveiled a campaign championing inclusivity in fashion and demonstrating that fashion is for everyone with designer, stylist and television personality Tan France.

The "Clothes love all" campaign recognises that prejudice and discrimination is still a problem within the fashion industry and challenges consumers to reconsider their views on fashion, from the eyes of the clothes themselves.

It explores that idea that people should be more like clothes, because clothes judge no-one since "Clothes love all".

France has been inspired by these concepts and has used them to develop eight principles which champion a more inclusive and diverse view of fashion. The principles discuss important topics such as respect, gender identity, race, sexuality and disability.

France, who is known for his role in Queer Eye and co-presenting Next in Fashion, said: “I’m excited to be partnering with Klarna on their new campaign. The philosophy is incredibly important as diversity in fashion should not be a deterrent for shoppers, it should instead make the majority feel more included.

"The fashion industry has a long way to go so that diversity isn’t just lip service, so I love that at Klarna they’re using their platform to amplify these important messages.”

Klarna Tan France

Using the new Wish List feature within its app, Klarna has created a series of shoppable wish lists inspired by diversity and inclusion and France has created a shoppble list of his own.

Klarna is encouraging shoppers to create their own wish lists, save the items they love, and share their inspiration for the chance to win the entire content. Wish lists can contain items from any retailer in the UK and can either be kept for private use, or shared with friends and family.

Klarna

David Sandstrom, Chief Marketing Officer at Klarna, commented: “At Klarna we believe in challenging the status quo, whether that be through the design of our products, our brand (the only pink in a sea of blue), or challenging ourselves and our partners to embrace diversity.

"We want to encourage people to embrace difference in fact, reflecting on different perspectives and challenging our own thinking is how we grow. We are delighted to be working with Tan on our latest campaign that shows that it doesn’t matter your age, gender, skin colour, size, shape or sexuality; fashion is for everyone and we look forward to bringing this to life for our consumers in the Klarna app.“

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