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Klarna pledges to match consumer donations towards planet health for Earth Week

Tom Bottomley
20 April 2022

Leading payments and shopping service Klarna has pledged to match all consumer donations made towards planet health organisations through its Give One initiative this Earth Week, which culminates with Earth Day on Friday 22 April.

The company is also expanding its shoppable Conscious Collections in the Klarna app to bring greater awareness to environmentally and ethically friendly apparel to all consumers. Earth Edit Day will see 100-plus Good on You rated brands added to the Conscious Collections.

Additionally, Klarna has upgraded its in-app CO2 Emissions Tracker that now provides consumers with a breakdown of the emissions released during every step of a product’s life cycle.

David Sandström, Chief Marketing Officer at Klarna, said: “Our vision is to empower consumers to vote with their wallets to enact change. With the help of our enhanced CO2 Emissions Tracker, consumers can now gain detailed insights into the environmental impact of their shopping.

“Combined with our donation features and Conscious Collections, we’re excited to give consumers powerful tools to act on this knowledge and inform their shopping choices.”

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