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Kim Kardashian's SKIMS hints at menswear collection with new trademark filing

Jeremy Lim
08 November 2021

Following the announcement of its hotly anticipated capsule collaboration with Fendi, Kim Kardashian's SKIMS label appears to be expanding into menswear.

The label, which launched in 2019, filed a trademark for "HIMS by SKIMS", which includes "hats, leggings, loungewear, shapewear, slippers, socks, sweatpants, T-shirts, underwear, boxer briefs, boxer shorts, hoodies".

The move marks SKIM's latest development in its line expansion, following its filing in April this year covering fragrances, lotions and accessories under the "HIMS by SKIMS" trademark.

The brand also trademarked "SKIMS CARE" which covers "laundry detergent, antistatic dryer sheets, laundry sheets infused with fabric softener, fabric softeners and powder laundry."

Despite the initial trademark filings, Kim Kardashian has yet to announce a launch for both HIMS by SKIMS and SKIMS CARE lines.

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