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Kim Kardashian stars in SKIMS Swim most provocative campaign to date

Tom Bottomley
26 June 2023

Kim Kardashian, Co-Founder of SKIMS, the American shapewear, underwear and clothing brand which launched SKIMS Swim in spring 2022, is starring in the most daring campaign to date, launching today and shot by renowned photographer Steven Klein.

Kardashian is photographed wearing pieces from the latest ‘Rubberized Scuba Swim’ and ‘Faux Leather Swim’ collections while also wearing long, black gloves and thigh high boots.

The campaign is another strategic move by SKIMS as the brand “continues to engage influential creatives to craft unexpected viral moments”.

SKIMS Kim Kardashian

Kardashian and Klein have a longtime creative relationship, with Klein shooting Kardashian for various fashion campaigns and titles such as Interview Magazine and Richardson Magazine.

The celebrated photographer's conceptual and avant-garde work continues to leave its mark on the fashion industry. Pushing the boundaries is Klein’s trademark and the new campaign for SKIMS Swim “brings both the brand and Kardashian into a new moment”.

Skims Kim Kardashian

It comes following the recent launch of a new SKIMS Swim pop-up within Selfridges Corner Shop concept in London, running from 12 June – 8 July 2023.

Speaking about the launch of the pop-up two weeks ago, Jens Grede, who co-founded SWIMS with Kardashian in 2019, said: “I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop. We expect demand and buzz to be high as this is the first time SKIMS Swim will be available in retail outside of the US.

“The pop-up experience will set the tone for the future of SKIMS in London, as the cultural and fashion destination is a key market for our global expansion.”

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