Kenzo unveils video to preview pre-fall collection
Kenzo has unveiled a new video written by director duo Partel Oliva to promote the label's Japanese-accented pre-fall collection. Sun To Sun is a "girl-centric" version of the classic Japanese folk tale Momotaro.
In the traditional version of the tale Momotaro is born from a giant peach to a childless couple, he goes on to leave his parents to fight a band of marauding demons. On the way, he befriends a dog, a monkey and a pheasant, who decide to become his allies. Momotaro is a beloved hero of Japanese folklore and is a symbol of determination and strength.
In the Kenzo version Momotaro is replaced by a girl, Mamoko, and the film follows her and her crew of Harajuku queens and bikers. Shot in Kamajura, Fujisawa and Tokyo, it features animation by Sanghom Kim and music by the Geinoh Yamashirogumi collective.
Paris-based Kenzo was launched in 1970 by designer Kenzo Takada, it has recently undergone a resurgence in popularity following the appointment of Opening Ceremony founders Carol Lim and Humberto Leon as creative directors. Their signature tiger embroidered sweatshirts became a cult hit. The brand was recently announced as the next collaboration for high street giant H&M; the collection will hit stores in November.
