K-Swiss launches new campaign to celebrate 55 year brand legacy
American heritage tennis brand K-Swiss has unveiled its Autumn/Winter 2021 campaign, which includes the release of the new 'CannonCourt' trainer and celebrates the brands 55 year history.
First launching in 1966, the K-Swiss Classic was the world’s first all-leather tennis shoe and powered some of the best tennis players of the time to win major championships. It quickly gained worldwide acclaim and became a style statement both on and off the court.
The new CannonCourt trainer delves into the brands extensive archive, serving up a clean court style that gives a nod to the brands tennis legacy with details such as the five stripe branding, mixed material layering and woven Grandslam flags on the heels.
The new ‘How We Move’ campaign highlights the unique meaning of movement and what it means to the individual. Through the brands’ DNA, the campaign connects the sounds and movement on the court from the player running for the ball to the music and energy of a club.
Patrick Bredemeijer, Product & Marketing Director at K-Swiss told TheIndustry.fashion: “With the How We Move campaign we wanted to highlighted the tennis heritage of K-SWISS mixed with a modern interpretation: movement of sport, sound and style. The CannonCourt fits perfectly in this campaign: its silhouette delves into the brand archive serving up a court style that gives a nod to the brand legacy. The sneaker designed by our team in France represents a new wave for K-SWISS in Europe”