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Justine Skye launches second H&M collaboration

Sadiyah Ismailjee
10 March 2020

H&M and singer Justine Skye are launching a second collaboration. The spring festival collection is a co-created campaign which launches on March 12.

Sky first ventured into fashion back in November with her debut H&M collection, which took her Jamaican heritage as the main inspiration. However the new collection features more of the singer's personal style.

She told Teen Vogue: “The first collection was more of an intro to who I am and where I’m from. This collection gives you more of my actual fashion sense and items I know I’d wear to a festival."

The collection features a body-con and oversized silhouettes with a mix of sportwear in soft neon yellow organza and silver metallic. Skye has said the campaign has been co-created with stylist Ade Samuel and photographer Tyler Mitchell.

Skye said she wanted to create “something that was new and fresh to the festival scene. Usually festival is very boho so we thought the pieces should represent something different. I’m a big advocate for being comfortable no matter what – that’s how I feel empowered through my look. When you go to a festival, you’re always moving around so I created pieces that were comfortable but still extremely cute and all goes together”.


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