JOTT to open debut UK store in Marylebone Village

French fashion brand Just Over The Top (JOTT) is making its UK debut at Marylebone Village this autumn.

Located at 103 Marylebone High Street, the 1,140 sq ft store is the French urban casualwear brand's first British store.

The news comes after vintage-inspired fashion label O Pioneers launched its first permanent store, taking an 850 sq ft space at 76 Marylebone Lane. Founded by jewellery designer Clara Francis and home seamstress Tania Hindmarch, the British clothing label for women uses end of stock, heritage fabrics to create staple wardrobe pieces.

Rob Kirk, Head of Retail and Leisure at The Howard de Walden Estate, commented: "Healthy demand remains for our prime central London location, and we are very pleased to welcome these new and established brands to Marylebone Village, each adding to our already diverse mix of retail and F&B operators, and further enhancing the area for our community. Visitor numbers continue to grow, and we look forward to a successful second half to the year as people continue to return to central London."

Tania Hindmarch, Co-Founder of O Pioneers, added: "We are so thrilled to have found our new home in Marylebone Lane. As a small, independent women's clothing brand the wonderful mixture of curated stores and eateries in Marylebone Village feels like the perfect fit for us and our customers.

"We opened the shop only a few weeks ago and have already seen so many people come through our doors. Everyone has been so welcoming it already feels like we’ve always been here."