JOOR renews partnership with CIFF for fully hybrid SS23 trade show in Copenhagen

Fashion wholesale management platform JOOR has renewed its partnership with Copenhagen International Fashion Fair (CIFF) for the SS23 trade show taking place in the Danish capital’s Bella Centre from 10-12 August 2022.

International buyers visiting the show will be able to immerse themselves in all the trends and SS23 collections at CIFF, both in real life and online through the JOOR Passport platform.

By simply scanning a brand’s corresponding QR code, visitors will be able to link directly to a brand’s custom profile on JOOR and be able to view line-sheets and shop collections directly on the platform.

JOOR, as the exclusive wholesale partner, will completely digitalise CIFF, extending the length of the show online (from 10 August - 10 October 2022), while providing international fashion buyers with the opportunity to engage with all the collections remotely from anywhere in the world.

Chris Akrimi, Chief Revenue Officer at JOOR, said: “We are extremely excited to continue our partnership with CIFF, northern Europe’s premier fashion trade show. JOOR provides CIFF with a global digital showcase, enabling access to premium buyers from around the world and extending the length of the show.

“CIFF brings together an inspirational mix of established and up-and-coming menswear and womenswear brands, and is very much focused on circularity and sustainability which syncs strongly with JOOR’s ethical ethos.”

Brands exhibiting at CIFF this season include Danish favourites Ilse Jacobsen and Rotate Birger Christensen, as well as international brands such Dr. Martens and Sebago. Buyers can discover the full portfolio of participating brands by visiting the CIFF digital event on JOOR Passport.

Christina Neustrup, Director of CIFF, commented: “The 59th edition of Copenhagen International Fashion Fair is proud to partner again with JOOR. As the world’s leading provider of digital wholesale management, JOOR offers our international community of buyers and visitors a flexible and seamless buying experience while providing our 600+ brands a global reach and extension to their selling windows.

“Building on our successful partnership, we look forward to welcoming you to both CIFF in Copenhagen and virtually.”

Launched in 2020, JOOR Passport has created a centralised destination where, with a single log-in, buyers from around the world can explore and shop the industry’s leading fashion weeks and trade show events.

To date, JOOR Passport has hosted more than 65 global events, attracting over 345,000 retail visitors from 159 countries. From the brand side, over 5,700 brands have participated in a JOOR Passport event, with nearly 900,000 items sold. In addition to CIFF, shows hosted on the JOOR Passport platform include London Fashion Week.

Launched in 1993, CIFF has become a fixture on the international fashion calendar as the primary and longest running trade event for the Northern European market.