John Lewis unveils new “affordable luxury” collection

Modern Rarity by John Lewis

John Lewis has unveiled a new line of “affordable luxury” womenswear that will land in-store in September. Called Modern Rarity, the collection will each season feature a capsule line from a guest designer – for the first season that honour goes to shirting specialists Palmer//Harding.

The full 90-piece collection has been created in-house by John Lewis’ head of buying Jo Bennett and head of design Iain Ewing. It features timeless pieces in a neutral pallete such as tailoring and knitwear made from premium fabrics including cashmere, shearling and silk. Palmer//Harding, the label established by designers Levi Palmer and Matthew Harding in 2012, has produced five shirts for the collection.

Prices for the Modern Rarity range start at £50 and move up to £900 for a shearling coat. A full-length cashmere coat will sell for £500, while the Palmer//Harding shirts will retail for between £100 and £150.

“We set out to create a label that redefines everyday wardrobe staples in a luxurious way and Palmer//Harding felt like exactly the right partner for the first season,” Bennett told Vogue. “They share our values, loved our vision for the label and there is no better place to begin reinterpreting wardrobe staples than with the classic white shirt every woman needs in her wardrobe.”