JD Sports launches loyalty app across UK ahead of peak season

JD Sports has revealed the UK rollout of its JD STATUS loyalty app, which gives shoppers cashback on purchases, ahead of the festive trading season.

The nationwide launch if the app, which offers signed-up shoppers 10% cashback on their first purchase and 1% on subsequent purchases, follows a successful eight-week trail in 10 stores in the north west and positive responses from customers.

JD Sports, which already operates a loyalty scheme in the US, now plans to roll out the JD STATUS app across Europe.

The app is available to use across 370 UK stores and further benefits will be added as the scheme is developed as the business looks to strengthen its relationship with customers.

JD Sports CEO Régis Schultz said: “JD’s loyal customers are key to our success and we are committed to providing them with a market-leading omnichannel experience across our much-loved sports fashion brands.

"Our ‘beyond physical retail’ approach means placing the omnichannel customer at the heart of everything we do and the expansion of our JD STATUS app across Britain is the natural next phase of this strategy. We look forward to extending the reach of the app across Europe as we expand our loyalty offering globally, as part of our strategic drive to be the leading global sports-fashion powerhouse.” 

Arianne Parisi, Global Chief Digital Officer of JD Sports, added:“We want to ensure that our customers are rewarded with the very best incentives and benefits. The successful trial of JD STATUS in Manchester earlier this year received a very positive reaction from our customers and store associates – reflecting the hard work of our teams to design a programme which is straightforward and easy to use. We are excited to launch JD STATUS in Great Britain to ensure our customers across the country can enjoy the best that JD has to offer.”