Jaeger opens Marylebone store
British brand Jaeger has opened a new store on London's Marylebone High Street adding to its existing portfolio of 28 stores across the UK.
The two-storey 2,000sqm store features a minimalist aesthetic and is divided into sections to show off the breadth of its AW16 collection, including a new casual offering inspired by the spirit of après ski.
Designed for all off-piste activity be it at home or abroad, the collection includes bold and graphic separates: monochrome ribbed knitwear, zip-off sleeve sweaters, knitted culottes and textured side-stripe leggings along with stand-out pieces including a bright coral oversized jacket.
"We’re so excited to be opening a new store on Marylebone High Street. The area has such a great feeling of community and we’re delighted to be a part of that. The new store will embrace Jaeger’s contemporary new look and feel," said creative director Sheila McKain-Waid.
The store will also launch Jaeger's new packaging, including swing tickets and carrier bags, which have been inspired by its past. Jaeger was founded in 1884.
