In Pictures: Stella McCartney launches sustainable 'Stellabration' at Selfridges
Stella McCartney has today launched a new festive themed retail pop-up installation at the Selfridges Corner Shop concept, titled ‘Stellabration’ and with a focus on sustainability, which will run until 28 December 2023.
Described as “an emotional and energetic exploration of light, joy and nostalgia, with a touch of festive drama and delight”, the installation has a vintage aesthetic with “next-generation innovations”.
Central to the space is ‘The Lucky Light Show’, which features a curated collection of neon signs from past Stella McCartney Christmas celebrations and store displays, “given a second life to reduce waste during the holiday season”.
A conscious capsule of Stella McCartney pieces is also available at The Corner Shop, connected by iconic star details and sustainable materials - spanning ready-to-wear, Stella McCartney Kids and vegan accessories. They sit alongside an exclusive range of festive-inspired collector’s items from the brand, plus a selection of luxury vegan chocolates by Charbonnel et Walker.
‘Stellabration’ also debuts a world-first collection of bags and footwear co-created with Veuve Clicquot, using grape by-products from the Champagne Maison’s harvest as well as recycled cork. Those pieces can be pre-ordered exclusively from Selfridges, including a first-ever fashion Champagne bottle holder. Limited-edition Veuve Clicquot personalised ice jackets with ‘Stellabration’ messages are also available.
Additionally, British creator Andrew Logan has an edit of wearable art to purchase, crafted from recycled and recyclable glass - exclusively for ‘Stellabration’. He has known McCartney since childhood, and the two collaborated for the luxury womenswear label’s 2024 runway show during Paris Fashion Week.
Light artist Chris Levine will also have art on display, featuring a new original piece titled ‘InterStella’ – inspired by the installation’s neon and star elements.
The majority of the materials used in the construction of ‘Stellabration’ and its decorations are recycled, recyclable or biodegradable.
Each festive season, Selfridges reuses items from previous years for its windows and in store displays, such as artificial snow and disco balls. In this year’s ‘Showtime!’ Christmas windows, props that have been given a second life include a giant moon, repainted by prop maker Matilda Greenwood, and ‘Santa’s gold car’, which has been repurposed after featuring as Barbie’s car during a Corner Shop takeover in July 2023.
