In Pictures: Pour Moi launches swimwear edit on Brands at M&S

After joining the Brands at M&S line-up with its lingerie offer last October, to much success, Pour Moi has now launched a swimwear edit on the platform for SS24.

Pour Moi Founder and CEO, Michael Thomson, spent a decade as a merchandiser in the lingerie department at Marks & Spencer before launching his own "inclusive" brand 19 years ago, and has previously noted that having his brand sold by the high street giant is a "full circle moment".

"The reaction to Pour Moi launching on Brands at M&S has been amazing. I’m thrilled that our lingerie has been so well received and therefore I’m looking forward to seeing the response (to our swimwear) from customers," said Thomson.

The swimwear has been designed with a host of supportive features and is "cut to fit, flatter and help everyone feel fabulous".

New styles for SS24 include ‘Ocean Breeze’ – an ultraviolet collection made up of four pieces, including an underwired non-padded top that goes up to a j-cup. There’s also new prints for previously popular styles such as ‘Palermo’ and ‘Getaway’, and plenty of polka dots across the board.