In Pictures: Gap UK steps into footwear

Gap UK has made the move into footwear with a brand new collection of shoes for men, women and children designed with "life in mind".

The range of trainers, sliders and slippers are now available to buy online at gap.co.uk and at its flagship store on London's Oxford Street, situated beside NEXT, which operates a joint venture with Gap Inc. to run its UK stores and e-commerce.

Some 14 styles are available for women, in sizes 3-9, eight styles for men, in sizes 6.5-13 and seven styles for kids, in sizes children's 8.5 to adult 2.5.

In keeping with Gap's American heritage. trainers are grouped into styles named after major US cities, such as Boston, Seattle, Houston, Portland and New York.

The New York trainers host a colour block design with a green G emblem on the side. Matching trainers and sliders for adults and kids are available in selected designs, while fuzzy logo slippers for men and women in off-white and navy have been designed with Christmas gifting in mind.

Prices range from £15 for kids' sliders rising to £75 for some styles of adult trainers.

To mark the launch, the brand created a campaign filmed in Hackney Wick with break dance collective, The Rain Crew. The video is available to watch on gap.co.uk.

"We're excited to expand our product offering in the UK with the introduction of Gap Footwear. Our new category now allows customers to complete their looks from head to toe and the launch truly creates another reason to shop with us @ gap.co.uk and in our Oxford Street store.

"Our footwear has been skilfully constructed to offer great style and comfort and expertly designed to complement our iconic apparel ranges," said Gap UK Managing Director Jon Jeffery.