In Pictures: Cardi B fronts SKIMS new Cotton Collection campaign

Shapewear brand SKIMS has teamed up with Grammy Award-winning artist Cardi B for the launch of its latest campaign.

Inspired by Cardi B’s "cultural force and accomplished music career", the campaign shows how SKIMS continues to "lead the industry in celebrity casting and marketing by engaging diverse, of-the-moment talent".

Cardi B stars in the campaign wearing updated pieces from the brand’s Cotton Collection, which has been extended to include all-new branded waistbands, cuts, and colours.

"I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colours I wore on set are even better, and I can’t wait to wear them all the time," she said.

Shot and directed by artist and photographer, Vanessa Beecroft, with whom the brand has a longstanding creative relationship, the campaign is now debuting across SKIMS’ digital and social platforms.