In pictures: Beyoncé's Ivy Park athleisure line hits stores

Ivy Park, the athleisure joint venture from Beyoncé and Topshop boss Sir Philip Green, hit stores today. The 200-piece collection is now being sold by Topshop, Selfridges, JD Sports and Net-a-Porter in the UK but will be available in 50 countries globally via 12 strategic partners.

There was much fanfare surrounding the launch. Dance troupe the Syncopated Ladies, who starred in Beyoncé's Formation video, performed in the windows of Topshop Oxford Circus today, while Net-a-Porter which stocked 20 Ivy Park items had mostly sold out of the product by the end of the first day of sales.

Scroll through our gallery of some of the label's key items.

Images: Courtesy