In Pictures: Ben Sherman showcases new AW24 collections at Pitti Uomo

Today is the first day of the Pitti Uomo menswear trade show at Fortezza da Basso in Florence – running until 12 January – and British brand Ben Sherman is making a welcome return.

Bringing both its main ‘Signature’ collection with classic styles, and its more youthful ‘B by Ben Sherman’ line, the brand has high hopes to attract a host of new buyers.

The AW24 ‘Signature’ line features warm and earthy colour themes with reimagined tartan prints, as well as jerseys "inspired by the 1980s football scene".

Key styles include updated button-through polos, and there’s modern textures in classic silhouettes.

Meanwhile, the ‘B by Ben Sherman’ collection is "inspired by the rebellious charm of the 90s grunge movement" and features striped shirting, chunky crew knits and striped cardigans - paired with laid-back trousers.