In Pictures: Ben Sherman launches ‘Own the Moment’ campaign

Ben Sherman has today launched a new campaign called ‘Own the Moment’ across its social channels and website to coincide with its AW23 ‘Signature’ collection going live.

Standing out from the crowd is the overriding theme, with sub-sections within the collection called ‘Modern Jazz’ and ‘Ivy Sports Heritage’. There’s 60s-style fine knits which are to be expected from the brand, but also Art Deco-inspired prints on chunky knitwear which are something a little different.

Mark Williams, Ben Sherman’s Creative Director, said: "The 'Own the Moment' campaign is a natural evolution of our previous Ben Sherman campaigns, building on our brand's foundation of celebrating individuality and confident self-expression.

"While it retains the timeless elements that nod to our rich history, it adds a fresh dimension by emphasising the importance of seizing that perfect moment in time, standing out from the crowd, and owning a sharp, uniquely Ben Sherman look that's as relevant today as ever."