Il Porticciolo to open childrenswear flagship boutique on King’s Road

Traditional Italian childrenswear brand Il Porticciolo is opening a 1,077 sq ft two-level flagship boutique at 253 King’s Road in Chelsea in September, relocating from nearby Sydney Street.

It will showcase a variety of classic pure cashmere and pure Merino wool jumpers, traditional hand and machine-smocked dresses, plus embroidered collar shirts with heirloom standards, available for boys and girls up to the age of 12.

Il Porticciolo, founded in London in January 2018 by Italian-born Carola Ploederl Cafiero, was specifically created to showcase high-quality products made in Italy and finished by artisans. It counts the Royal Family as clients.

Cafiero commented: “Our launch in September is very exciting, we can’t wait to have our only London boutique located on the iconic King’s Road. It is the perfect area to build upon our already strong client base and we are looking forward to being part of the community in the heart of Chelsea.”

Hannah Grievson, Property Director at Sloane Stanley, said: “We are always looking to evolve, a key strategy for Sloane Stanley, and one area we identified was to expand our childrenswear offer.

“Il Porticciolo is such a beautiful brand and one that we felt had a fantastic synergy with our other creative and designer labels already on the estate. Choosing to relocate their flagship to the King’s Road is a complement to our successful and thriving community and the level of consumer that we attract.”