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Hyve launches three virtual forums

Sadiyah Ismailjee
07 August 2020

Tradeshows giant Hyve is set to launch three new virtual forums next month, Fashion Together (consisting of Pure, Pure Origin, Moda and Scoop), Autumn Fair @ Home and Glee Gathering.

The new virtual forums will give exhibitors and visitors “with the opportunity to showcase and discover new products, engage with suppliers via The Virtual Showroom, and hear market-leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now”.

Autumn Fair, Glee, Pure, Pure Origin, Moda and Scoop have said the new virtual forums is an essential part of their new Refuelling Retail initiative. This new initiative “calls for all market players to refuel the retail industry after a challenging first eight months of 2020”.

Also, the three new forums will be non-commercial events “allowing existing customers to participate at no additional cost, aiming to connect the industry this autumn as all national and international retail trade exhibitions had to be cancelled due to Covid-19”.

Julie Driscoll, UK Regional Director said: “Our market-leading shows are a vital cog in UK retail, our physical shows are places of discovery and dynamic environments where business is done – we want our virtual forums to offer a similar environment. We believe that now is the time to help refuel retail and help our community to bounce back”.

In addition, Hyve is also planning for physical events to take place in February as Driscoll said the virtual shows will “act as a great preview for what our retailers will see at Spring Fair, Moda, Pure, Pure Origin and Scoop” next year.

She continued that “digital has shown us is that whilst it’s a great tool, there is no substitute to face-to-face meetings and being able to touch and feel product again”.

Fashion Together takes place on September 1 and 2, Autumn Fair @ Home on September 8 and 9 and Glee Gathering on September 15 and 16.

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