H&M has unveiled a collaboration with British heritage knitwear specialists Pringle of Scotland, which will hit its website and stores globally on 3 October.
The collection includes traditional knits that have been given a sporty spin by H&M’s in-house design team alongside Pringle of Scotland’s creative studio.
Key pieces include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves.
Over-sized raw-edged sweaters also feature along with sweater dresses with ring-pull zip closures, hoodies, second-skin leggings, slouchy hats and scarves, which are all printed with athletic logos for an athleisure take. There is also a collection of dog sweaters in matching prints.
The colour palette is an autumnal mix of classic mustard, dove grey and biscuit brown is shot through with flashes of acid yellow. Sustainable materials have been used throughout including recycled polyester and organic cotton along with cosy wool and smooth viscose fibres.
“Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M,” said Katy Wallace, Brand Director at Pringle of Scotland.
“The collaboration with Pringle of Scotland, a brand with such a rich and impressive history, has been so much fun for the H&M design team. We have re-worked the iconic argyles and jacquards to incorporate a youthful and sporty touch and I’m proud that we have managed to employ a range of recycled polyesters, wools and organic cottons. I look forward to seeing our customers style the pieces in their own way,” added Maria Östblom, Head of Design Womenswear at H&M.