Herschel Supply Co. relaunches signature bags with ‘New Classics’ in eco-friendly materials

For the first time since Herschel Supply Co.’s launch in 2009, it has re-designed its signature product range under the title of ‘New Classics’ – updated with EcoSystem recycled fabrics and refreshed silhouettes across its backpacks, duffle bags and accessories.

The new line includes redesigns of 60 styles including Herschel Supply Co.’s most iconic bag, the Herschel ‘Little America Backpack’, as well as a brand new style, the ‘Seymour Backpack’.

Herschel Supply Co. Co-Founder and Managing Director, Jamie Cormack, said: “Herschel Supply has always been grounded in timeless design, so we took the best of the last 13 years and upgraded our materials and feature sets to create New Classics.

“We revisited everything we’ve put out there and, with sustainability top of mind, we made it better.”

Every detail of the New Classics line has been carefully considered. Products include design-driven features like padded floating laptop sleeves, expandable water bottle pockets, EVA-padded shoulder straps and organisers that keep items in place – all designed at the company’s HQ in Vancouver, Canada.