Hammerson names new Director of Marketing and Placemaking to drive growth

British property development and investment company Hammerson has appointed Sarah Tinsley as Director of Marketing and Placemaking.

In her new position, Tinsley will lead Hammerson’s direct customer marketing, brand experience, digital, activations, partnerships, brand feedback and customer feedback teams.

Working with Hammerson’s urban estates and pipeline of new development and repositioning projects, Tinsley will also help drive integrated placemaking initiatives, marketing campaigns, events and content across a variety of channels.

Tinsley joins Hammerson from Quintain where she spent two years scaling the company’s consumer residential brand. Prior to this, she worked for companies including Whitbread Restaurants and Red Bull.

Harry Badham, Chief Development & Asset Repositioning Officer at Hammerson, said: “People are engaging with the virtual and the physical world in new ways and for us to remain successful, it is increasingly important for us to amplify the character of our places and to communicate with our customers in innovative and relevant ways. Sarah has built brands over her career that have been at the forefront of consumer trends, using unique experiences and digital channels which we think are more relevant now than ever.”

Hammerson cut its losses for the past year as it was bolstered by more than £500 million worth of sales and rebounding rental demand. In 2021, the company sold a raft of sites including its entire UK retail park business for £330 million and the Silverburn shopping centre near Glasgow for around £140 million.