GQ's Dylan Jones to deliver keynote speech at Pure London

Editor of British GQ Dylan Jones will deliver a keynote speech at fashion show Pure London next month and will be attending an "invitation-only" meet and greet with buyers at the event.

Jones will be taking to the main stage at the Olympia, London event on Monday 25 July at 4.30pm to deliver his insights into the British fashion and menswear industries. As well as editing GQ, Jones is chairman of London Collections Men, a respected author and was awarded an OBE in 2013 for his services to the fashion and publishing industries.

Pure London, which is held over three days from 24-26 July, has traditionally been a contemporary womenswear show but moved into menswear last season. This season it has doubled the space of its menswear offer with names such as  Ben Sherman, Cheap Monday, Beyond Retro and Bench joining the show for the first time.

Earlier this week the show announced its new theme for its next edition, as well as new brands and events, such as Guardian Masterclasses on topics including social media and starting a fashion business.