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Goyard to upsize flagship to new Mount Street store

Tom Shearsmith
02 December 2022

Goyard, the luxury French goods and leather trunk maker, will relocate from 116 Mount Street to 103 Mount Street to launch its new flagship UK store.

Goyard is upsizing to the new 7,100 sq. ft ground floor retail unit on a 10-year lease store. The larger location will enable the brand to display all its product range and "provide a curated customer experience".

Goyard has been the purveyor to royalty and US presidents, with the brand letterhead in 1891 featuring the coats of the arms of the British Royal Family and the Great Seal of the United States of America.

Trinova, on behalf of Stars REI, acquired the property in July 2020, in the peak of the pandemic, from Meyer Bergman.

The space previously housed luxury brand Celine's London flagship. Opened in 2014, the store was a key milestone for London-based Phoebe Philo, as Celine’s only UK store at the time closed in 2009, shortly after she took creative control of the brand. Philo left the business in 2018.

Mike McCarrick, Head of Asset Management at Trinova, said: “Securing this lease with a reputable fashion house like Goyard showcases the resilience of West End luxury retail even during a period of economic uncertainty. Thanks to the proactive leasing discussions from all parties, we were delighted to be able to finalise the lease to this prestigious operator in a very short timeframe.”

Cristina Dawson, Head of Asset Management at Stars REI, commented: “Since acquiring this asset in the summer of 2020, we have seen incredible demand for its spaces which have mostly become available because of the pandemic. While many other retail corridors continue to struggle, the distinction of a Mount Street presence has persevered. We are delighted to welcome Goyard to its new, larger home at 103 Mount Street.”

Paul Souber, Head of London Retail at Colliers, who let the store on behalf of Trinova, added: “Goyard is an incredible luxury house with a unique ability to create desire around its products and 103 Mount Street will enable the business to provide an exceptional client experience, fully display its product range whilst occupying one of the finest stores in Mayfair.”

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