Gentleman’s Journal to launch e-commerce site and open pop-up store
Men’s luxury lifestyle magazine Gentleman’s Journal launches its e-commerce website tomorrow 28 March, and will open a pop-up store at 68-69 Burlington Arcade in Mayfair on 8 April, for at least a three-month period.
The quarterly print publication and website, founded in 2012, focuses on style for global discerning gentlemen, and the new e-commerce site will sell “essential and influential items that every gentleman should own” from brands including Emma Willis, Ettinger and Sunspel, all curated by the magazine’s editorial team.
Gentleman’s Journal COO, Christopher Seddon, commented: “By joining publishing and e-commerce through digital and mobile-optimised technology, we are aiming to cater to a high percentage of our readers’ needs, making it quick and easy to emulate the impeccable Gentleman’s Journal style we are known for.
“For those whose mantra is ‘time is money’, e-commerce offers them a solution by bringing brands such as Crockett & Jones and Bennet & Winch to their office or home.”
The e-commerce site launch precedes the opening of Gentleman’s Journal’s first physical space in Burlington Arcade, for a limited time only, which has been pencilled in as three months initially, though its tenure may be extended if it proves a success. The store promises to set a new standard for curated consumer experiences – housing an edit of looks again picked out by the magazine’s editorial team.
Harry Jarman, founder and editor-in-chief, says: “We want to build a real, valuable two-way connection between Gentleman’s Journal and our customers, with retail being the final pillar to the ever-growing brand.
“We have such a strong following and presence through online, print, social, podcast and via our production studio, it’s now time to bring that to life and even closer to the consumer. Through in-store superior service, events and experiences we want to create a place where gentleman can drop by, whether that’s for a coffee, wine or of course to shop.”