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Gap launches first gamified collectible NFT

Jeremy Lim
13 January 2022

Gap has announced the global launch of its first collection of NFT, introducing a gamified digital experience which spans both digital and physical products.

The iconic American clothing retailer teamed up with Frank Ape artist Brandon Sines for the limited edition drop, celebrating community, creativity and self expression, and giving customers the unique opportunity to own an exclusive collectible Gap hoodie.

The digital collectibles are ranked on four levels: common, rare, epic, and one-of-a-kind. The common NFTs will go on sale starting tomorrow, with the rest to follow over the next two weeks.

The gamified experience encourages customers to collect the Gap hoodie NFTs at the common and rare levels to unlock the opportunity to purchase the epic, a limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie.

Brandon Sines commented: "With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history. I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide."

Gap will leverage Tezos, an open source blockchain, to create the customer experience, which is known for using a more energy efficient approach to secure its network, for minimal energy consumption and a low carbon footprint. The company added that it is venturing into the NFT space with plans to learn more about how their customers want to engage in a digitally led world.

Chris Goble, Chief Product Officer of Gap, added: "Gap has always been at the intersection of music, art and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines."

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