French Connection to open outlet store at The O2

French Connection is gearing to open a 1,766 sq ft store at The O2 arena’s Icon Outlet destination, marking its first outlet store to open in six years, and its debut outlet store in London.

The new store, which has a clean and minimalist design aesthetic and is adjacent to Clarins and Ted Baker on the outlet’s upper level, will stock “responsible denim”, signature dresses and relaxed staples for both men and women, as well as accessories.

Simon Donoghue, Head of Retail at French Connection, said: “French Connection is delighted to be joining a host of other great brands at The O2. The mix of local and event driven visitors plays to French Connection’s strength as a brand which offers fantastic men’s and women’s fashion to a broad audience. We can’t wait to open.”

Louisa Dalgleish, Leasing Director at The O2, commented: “We are continuing to be the destination of choice when it comes to global retailers selecting outlet locations in London, and as this store will mark French Connection’s first outlet space is six years, it is indicative of the success that we have delivered across all metrics.

“We are continuing to drive momentum and craft a compelling proposition through new tenants and store upsizes, and French Connection will offer consumers a staple UK brand which is known and loved by so many. We are pleased to welcome them as part of an increasingly strong retail offering at The O2, demonstrating yet again a notable vote of confidence in outlet locations.”

The news follows the recent upsize of Tommy Hilfiger at The O2, which has more than doubled its presence on the upper level, as well as the announcement of Aatma Aesthetics, the skincare led aesthetics brand, which is due to open later this month adjacent to Jack Wills and Skechers.

The Icon Outlet at The O2, located at Peninsula Square in South East London, is owned and operated by AEG and Crosstree Real Estate Partners.