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Free Guide: How Fashion Brands Can Use TikTok Now
22 September 2022

The fashion landscape on TikTok is changing. Gen Z marketing agency Fanbytes by Brainlabs explains how to use TikTok to inspire new audiences and create tangible value now.

TikTok is becoming the new centre of gravity of the internet. The most downloaded app globally, it surpassed Google as the most-visited web domain, is Gen Z’s favourite search engine, and is even the fastest-growing news source for UK adults.

For fashion brands, having a TikTok presence is becoming a necessity. But as more competitors join the platform, how can you stand out? And, crucially, how can you ensure your TikTok presence translates into sales?

This guide, created by Fanbytes by Brainlabs, gives a comprehensive view of fashion on TikTok, illustrates how platform trends will develop, and provides practical tips on how to incorporate these learnings into your marketing strategy.

Jem Leslie, SEO & Content Manager at Fanbytes by Brainlabs, says “TikTok is exciting for fashion brands because its algorithm is egalitarian. The app promotes great video content - regardless of its creator’s follower size. That means there’s room for all manner of fashion brands to make a real impact on TikTok - provided they’re willing to get creative.”

She adds, “brands know they want to be on TikTok, but they can be tentative about finding their unique voice on there. And for brands already on TikTok, turning that presence into business growth is a priority. Both of these require a strong knowledge of TikTok - which is precisely where we can help.”

Fanbytes by Brainlabs has delivered TikTok account growth, TikTok influencer marketing campaigns, TikTok brand ambassador programs and wider brand and Gen Z marketing strategies for the likes of Vestiaire Collective, Adidas, GANNI, Converse, Nasty Gal and GUESS. Read the guide now to learn from their insights.

To learn more about Fanbytes by Brainlabs, visit


Fanbytes by Brainlabs | The Advanced TikTok Fashion Guide


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Fanbytes by Brainlabs | The Advanced TikTok Fashion Guide

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