Ambitious Manchester start-up The Shirt Society has announced the appointment of ex-Thomas Pink (now Pink Shirtmaker) Chief Operating Officer (COO), and Missguided board advisor, Steve Price, as its Product Development Director, alongside two further hires in its product development team.
The subscription model menswear retailer, which only soft launched in April, 2020, during the first lockdown, has already seen a successful period of growth. Impressively the business enjoyed a 200% growth in membership during its full launch in September, 2020.
Focusing on bringing quality wardrobe essentials on a 30, 60 or 90 day basis, The Shirt Society promises to take the hassle out of traditional shopping, and has already been backed by former North West Entrepreneur of the Year, Scott Fletcher MBE, in a six-figure investment deal.
In addition to Steve Price, The Shirt Society has also seen the recent introduction of Paul Austin as Senior Menswear Designer, who’s CV boasts work with Jack Wills and Pretty Green. Jade Hussey also joins the product team, taking up a Production Assistant role.
Founder of The Shirt Society, Matt Bird, said: “After such an exciting year for the company, we knew we really wanted to focus on making the very best product on the market. Our ethos has always been about giving our members a truly premium product at an affordable price.
“I’m delighted to welcome Steve to the team. He brings with him a wealth of invaluable experience in our market, and I am confident that he will be an integral part of our expansion as a business in 2021.”
Price added: “As soon as I heard about this unique concept, I knew I’d love to be involved. During my time in fashion retail, I have seen the landscape rapidly change as digitisation alters the shopping experience. The subscription model is perfect for men, who are generally less enamoured with the physical shopping experience.
“The existing products are fantastic quality, which is a great place to start from in terms of heading up the product team. We’ve already started to look ahead to new collections for 2021. There are some exciting things ahead.”