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Forever Unique to open debut store in Trafford Centre

Tom Shearsmith
15 February 2021

North West-based fashion retailer Forever Unique is to open its first ever store at Manchester's Trafford Centre.

The bricks and mortar launch of women’s occasionwear retailer Forever Unique has seen the Manchester e-commerce brand sign for a unit near Selfridges, ready for when the UK emerges from lockdown and non-essential retail reopens.

The rapidly growing retailer was founded by husband-and-wife team Seema and Sandeep Malhotra ten years ago. The company has since grown quickly as an online-first brand, successfully breaking into international fashion markets and securing stockist partnerships in over two-dozen countries. 

Nick Williams, Senior Director – CBRE, The Trafford Centre Asset Manager, said: “As one of the UK’s most popular retail and fashion destinations, The Trafford Centre continues to enhance the vibrant mix of brands available to its visitors to reflect consumer trends and create opportunities for emerging brands to reach a wider audience. We are absolutely delighted to welcome Forever Unique and look forward to our visitors enjoying their stylish offerings.” 

“Across the retail and F&B categories, we’ve seen some exciting additions to the Centre’s brand line up this year from both regional and internationally recognised brands. These signings demonstrate confidence in the long term outlook for The Trafford Centre as we look forward to 2021 and beyond.” 

Commenting on the latest move, Founders of Forever Unique, Seema and Sandeep Malhotra, added: “Over the last 12 years, our main priority has been to successfully expand into new markets and raise the profile of the brand.  

Our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique and we’ve seen increased demand for accessible ways to shop, so we’re excited to be offering a store at The Trafford Centre where customers can physically see and shop the product in a more intimate retail experience.”

In December 2020, Canada Pension Plan Investment Board (CPP Investments) acquired ownership of the Trafford Centre after failing to find an alternative buyer.

The shopping centre, which attracts about 30 million visitors a year, went up for sale in the August after owner Intu entered administration in June.

In the absence of alternative sources of funding and the unsuccessful sale process, CPPIB Credit exercised its rights to acquire the shares in ITCG and the ownership of the Trafford Centre.

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