Foot Locker unveils own brand clothing range
Foot Locker has announced the launch of its own clothing line, LCKR, as it seeks to merge “sneaker and sport culture with the heritage of Foot Looker” and bring a new iteration of casualwear to the market.
In connection with the launch, musician and activist Gunna stars as the face of LCKR's first ever collection. The rapper has had a close relationship with Foot Locker after recent giveback initiatives in Atlanta with the brand. Gunna is also featured alongside musician Tone Stith, actress Paigion Walker and on-air host Eutel Wallace in the campaign.
The debut LCKR collection features cozy fleece sets and stylish options so consumers can tailor their look to their vibe. Key pieces include matching fleece pullover hoodies and tapered sweatpants. The collection includes options in neutral go-tos such as grey, white and black, and complimented by seasonal colourway options including rose, green, blue, brown and bloodstone.
Available in sizes S–XXL, the collection also includes full zip hoodies, cargo pants and matching track jacket and pant sets.
Offered at a range of prices from £30 – £60, the new collection officially launches tomorrow, 20 October, at Foot Locker stores globally and online. Additional collections will release through the end of the year and into 2022, including an expansion into Canada.
Bryon Milburn, Foot Locker Senior Vice President, General Manager, said: "At Foot Locker we're continuing to grow our assortment every day to make sure we're meeting the evolving demands of all of our customers. Today, we're seeing the need for comfort and the acceptance of casual wear in more places than ever before. With LCKR, we have developed an elevated basics line that gives our customers a diverse way to complement their personal styles at a great value."