Flannels launches London pop-up for Beyoncé’s Renaissance tour
Luxury retailer Flannels has opened a "first-of-its-kind" pop-up at its flagship on London's Oxford Street to celebrate Beyoncé's Renaissance world tour.
Timed with Beyoncé's five-night residency at London's Tottenham Hotspur stadium, the Renaissance Flagship will "immerse audiences deep into Renaissance's energy and storytelling" until 5 June 2023.
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Offering an immersion into Beyoncé's world, the flagship's façade and basement have been turned into a multimedia showcase celebrating the Renaissance collection, album and world tour.
As part of this, the pop-up features a never-before-seen exhibition of Renaissance Couture by Beyoncé x Balmain. This includes 12 looks from the historic collection, inspired by tracks from the Act I: Renaissance album.
Accompanying the exhibition is a three-piece, limited-edition product extension titled Renaissance: Beyoncé with Balmain. Drawing inspiration from the couture pieces, the range includes a "world-exclusive" oversized tee, hoodie and giant tote.
The flagship also houses a 19-piece memorabilia edit of apparel and accessories, as well as two exclusive t-shirt styles available only at the flagship store.
Beckie Stanion, Chief Marketing Officer at Flannels, said: "This spectacular project truly comes to life at the apex of everything we care about at Flannels - a perfect storm of fashion, art and music.
"As a business, across the past few months we've been celebrating iterations of self-expression, freedom, and boss energy... what a dream come true, to now welcome the icon of those ideals to our store."
