FILA appoints first Global Brand President

FILA Holdings today announced the appointment of Todd Klein to its newly created position of Global Brand President, in line with the company’s five-year "Winning Together" strategy.

He has held the role of USA President since January 2023 and will now add the role of Global Brand President to his list of responsibilities. This sits under the umbrella of FILA Luxembourg - the company that owns the 'FILA Global Brands' business outside of FILA China, Hong Kong and Macau.

On his appointment, Klein commented: "I look forward to focusing on creating a cohesive brand strategy for the FILA Group and capitalizing on FILA’s unique heritage assets to solidify our position as a premium lifestyle sports brand.

"We’ll seek to deliver game-changing product innovations and continue to invest in inspirational collaborations. And we’ll reach out to consumers with a consistent brand voice across diverse platforms, leveraging their insights and feedback to more intentionally fuel product creation."

Klein is a marketing professional with more than 30 years of experience. He previously worked at Adidas for 28 years, working his way up the ladder to Vice President. He also notably led the rebranding of Reebok as the Global Sports Marketing Director from 2004-2009.

Kevin Yoon, CEO at FILA Holdings, said: "FILA Group is taking a new leap forward under our five-year strategy, WINNING TOGETHER, and we are excited to welcome Todd Klein as our new global brand president to help us move forward with a clearer and more cohesive vision."