Fender and Nicholas Daley collaborate on 'American Vintage II’ collection
Fender Musical Instruments Corporation (FMIC) has joined forces with Nicholas Daley on a limited-edition collection based on a series of guitars.
The collection, designed by the recipient of the 2022 BFC/GQ Designer Fashion Fund, was inspired by the new series of Fender electric guitars and basses. The designer's aesthetic lends itself seamlessly to the vintage overtones of Fender’s latest collection of instruments.
Each piece in the collection references influential decades of music, specifically the ‘50s, ‘60s, and ‘70s. Music legends informed the designs for hand-printed vintage tees (priced at £60) and Daley’s signature MA-1 bomber jacket, which he repurposed from deadstock in his own archive.
Nicholas Daley commented: “It feels very special to be working with iconic music brand, Fender, on this collection. Music is part of my label’s DNA so it feels like a natural fit to work with a brand that helped elevate music as we know it. When Fender asked me to respectfully reimagine the aesthetic of American Vintage II, I couldn’t pass it up.”
Keeping in theme, the campaign features the voice of poet-performer Patti Smith, one of the most influential artists from the ‘70s punk rock movement, alongside artists such as the Brothers Osborne, guitarist, singer, and songwriter James Bay, and legendary rock guitarist Jeff Beck.
Up-and-coming musicians Hak Baker and Amy Gadiaga are pictured in the campaign imagery. As part of the project, Daley and Fender will gift both breakthrough artists with instruments to help them develop their sounds.
Christina Stejskal, Vice President of Global Communications for FMIC, commented: “Vintage is as relevant today as ever, reflecting the enduring affection and desirability global consumers have for iconic aesthetics.
"Much like our American Vintage II guitars, this collection breathes new life into everlasting styles, while utilising modern techniques to meet consumer's needs. We’re thrilled to have partnered with Nicholas Daley on a first for Fender, bringing the tone of the American Vintage II series to another level.”
The limited-edition collection is available exclusively online.