Female investors come out in force to back Baukjen
British online fashion group Baukjen, which includes the contemporary women's brand of the same and and maternity brand Isabella Oliver, has revealed that 77% of its new investors from its current crowdfunding campaign are women, compared to the average 31%* on other UK company crowdfunding exercises.
The group has raised £265,000 so far, which represents 66% of its £400,000 target, with the campaign set to run on Crowdcube through to mid-January.
Within days of the campaign's launch, the London-based business, had attracted new investors from around the world. Founder and creative director Baukjen de Swaan Arons said of the campaign: “We’re a company for women so we are especially thrilled that women are supporting us in this campaign with 77% of our new crowdfunding investors being women.”
The business was founded by de Swaan Arons and her husband Geoff van Sonsbeeck in 2003 and has amassed an A-list following with customers including Sarah Jessica Parker, Alexa Chung, Beyoncé and Angelina Jolie. Since launch it says it had dressed more than 1m women.
As well as being available through it online channels, stockists also include John Lewis, Next Label & Nordstrom in the US. The group plans to use the investment to fund its expansion as it embarks on a period of rapid growth.