FCUK fashion: French Connection’s nineties slogan is back

French Connection

FCUK is back. Hot on the nostalgic heels of Fila, Champion, Kappa and Kangol is French Connection’s attention-grabbing logo from the nineties.

The controversial acronym, which actually stands for French Connection United Kingdom, was created by advertising executive Trevor Beattie for a marketing campaign in 1997 after he noticed the acronym was being used internally by staff.

Read the full article on The Evening Standard.