Fashion brands invited to pitch for chance to launch a virtual collection with Pocket Styler

Pocket Styler, the fast-growing interactive mobile fashion app, is inviting forward-thinking fashion brands to pitch for the opportunity to create a virtual collection to be featured on the platform. 

Devised by international publisher and games developer Nordcurrent, Pocket Styler has attracted 17 million downloads globally and has 100,000 players spending a total of 10,000 hours on the app daily.

The game allows user to create and style their own avatars with daily themed challenges and the opportunity for users to vote on their outfits. Some 310 trillion-plus style combinations are available on the app with more than 10.5 million outfits submitted weekly and 10 million votes cast daily. Users are 85% female with 70% over the age of 25.

Pocket Styler recently partnered with London-based designer David Koma who saw traffic to his website increase by 600% as a result of the collaboration.

The app is now looking to incorporate branded fashion and accessories into the app and is looking for brands to take part in a select number of pitch slots over the summer to win the chance to be featured to help drive engagement and sales (gamers are directed to online shops as part of the in-play challenges).

“The Pocket Styler audience lives and breathes fashion. Introducing more real-world fashion brands into Pocket Styler is a natural progression as the game grows even bigger, and it is enthusiastically supported by millions of players," explained Nordcurrent co-founder and CEO Victoria Trofimova.

Brands wishing to take part in a pitch or learn more should contact [email protected]